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A week of inspiration and scandals

Published มกราคม 9, 2016 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/A-week-of-inspiration-and-scandals-30276473.html

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Marathons and mini-marathons have become quite popular in Thailand, and this year there’s one that promises to give sight to the blind, hearing to the deaf and movement to the disabled.

The Third Eye System, Ear Tip Solution and Smart Leg Technology mobile phone apps are being promoted via the Facebook pages of Run 2gether Mini-Marathon (LINE ID @runto?gether) and Khon Thai Foundation.

The organisers have posted a video clip demonstrating how it works. It shows how a person with visual disability needs to merely press a button on his mobile phone and say “Hi Meng, bring me to run.”

This request is then passed on to volunteers who can help guide their disabled fellow runners on the 10, 5 and 2.5-kilometre range of the mini-marathon.

These guides can lead the blind down the track, warn the deaf of any accidents they may face, run hand-in-hand with friends with prosthetic legs or push wheelchairs.

Things get a bit smelly on social media

Published ธันวาคม 30, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/Things-get-a-bit-smelly-on-social-media-30275722.html

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IT’S probably a good thing that odours can’t be spread through the Internet, otherwise the Thai social-media community would have been reeling under the stink of excrement as they checked out the post about faeces being left on an MRT train.

IT’S probably a good thing that odours can’t be spread through the Internet, otherwise the Thai social-media community would have been reeling under the stink of excrement as they checked out the post about faeces being left on an MRT train.

Facebook user Kyra Mii recounted seeing a woman drop poo as she got off the train on Tuesday. A foreigner’s immediate comment was, “Oh … shit, be careful,” as another passenger accidentally stepped on the load.

The post spread quickly online and won all sorts of reactions, with many refusing to believe the pictures and questioning if it was even true.

Aunna Duangngam wrote: “Actually the BTS and MRT should provide toilets at all stations like in other countries. We never know in advance when we want to go to the loo.”

Duen Srivaurai said: “How could [the excrement] go through the underwear? Or could the G-string not hold it?”

However, some kind people empathised with the woman, saying maybe it was far too difficult to hold in, The media later came up with information on where people can find toilets when commuting on public transport.

Bangkok Metro’s public relations staff advised passengers to ask MRT station staff if they were desperate for the toilet, and said public toilets were available at all stations that have an MRT Metro Mall.

Social-media timelines also got heated on Thursday in response to the Samui Provincial Court’s sentencing of two Myanmar men to death for murdering two British backpackers on Koh Tao last year. This verdict was met with surprise and sadness, and hashtag #KohTao rose to the top very quickly on Twitter.

After learning that people in Yangon, mobilised via social media, were planning to rally outside the Thai Embassy, the mission issued a statement warning Thais in Myanmar to keep a low profile and be more careful while travelling.

Natty Tangmeesang, a former Nation TV reporter who now lives and works in Myanmar, reminded her friends on Facebook that this verdict was not final, and that the defendants can appeal. She said: “We, Thais, cannot bar you from expressing your hatred towards our government or our system, but please do not take it out on Thai people. Last but not least, I hope to see justice and transparency being brought about as well.”

Aung Thu Ra, a Myanmar national, shared DVB TV News’ post of graffiti showing the two defendants “wai-ing” in a call for justice.

However, Wanchai Roujanavong, former director-general of the International Affairs Department of the Office of the Attorney-General, wrote on Facebook that the evidence was very clear, especially the suspects’ DNA that matched the semen found in the body of the female victim and the cigarette butt found at the scene. The defendants’ request for the DNA on the murder weapon, a hoe, had to be rejected because there was too little DNA evidence on it to examine.

“Things got dramatic when people began paying heed to false or incomplete information via social media, which made them believe that the DNA did not match,” he wrote.

Memes explaining simple things, like what bogies are, how chubby ladies feel and why the disabled in Thailand deserve more opportunities in Thailand, have been doing the rounds in Thai social media for a while now.

Maybe somebody should create a similar meme explaining the Koh Tao case and ensuring that the information shared is precise and true.

Social-media trends over 2015

Published ธันวาคม 30, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/Social-media-trends-over-2015-30275248.html

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WITH 2015 nearing an end, it is time to see what topics were trending the most this year on social media.

According to Facebook’s “Year in Review”, the top 10 news reports were the US presidential election, the Paris attacks, the Syrian war and refugee crisis, Nepal earthquakes, the Greek debt crisis, marriage equality, Islamic State, the attack on Charlie Hebdo, Baltimore protests and the Charleston shooting and flag debate. (http://yearinreview.fb.com/2015/)

Meanwhile, the top 20 most checked places on Facebook included Disney properties; Universal Studios; Times Square in New York; the Eiffel; Niagara Falls; Siam Paragon; Grand Canyon; Yosemite National Park; the Louvre; Central Park; Warner Bros Studio in London; Singapore’s Gardens by the Bay and Marina Bay Sands. ; Ibirapuera Park; Hollywood Walk of Fame; Madison Square Park; Santa Monica Pier; Barcelona’s Camp Nou; and Expo Milano 2015.

According to Facebook, the lists were measured by how frequently a topic was mentioned in Facebook posts between January and December. The posts were analysed in an aggregated manner and then ranked to create a snapshot of the year on Facebook.

Meanwhile, Google’s “Year in Search”, (https://www.google.com/|trends/story/2015_GLOBAL) said the top-most searches this year included the Paris attacks, with more than 897 million hits, British singer Adele’s latest album “25” with over 439 million searches and the Oscars, with over 406 million searches.

On the business side, Instagram unveiled its first Media Education Workshop on “Instagram Ads for Thai Businesses and Insights into Thai Instagrammers” last week in Bangkok.

It revealed that Thai Instagrammers were mostly young, mobile-first users with high spending power and a university degree. The study was on users connected to one of the fastest-growing social platforms and what keeps them engaged.

Instagram currently has 400 million monthly active users globally, 7.1 million of whom are based in Thailand. Of the latest 100 million to join the photo-sharing application, more than half live in Asia and Europe.

The “Thais on Instagram” study shows that 83 per cent are aged 18 to 34; the Instagram population is dominated by women (59 per cent); 91 per cent use filters, while 87 per cent post videos; 98 per cent comment on posts and tag friends; and 94 per cent cross-post on other social media.

The travel and hospitality industry on Instagram is most popular in Thailand, with 85 per cent of the users following at least one brand on the platform and 49 per cent purchasing products from brands they follow.

Around 35 per cent of Thais like posts on the latest trends; while 59 per cent learn about new brands or products through the platform. The study also shows that 32 per cent of respondents had visited a brand’s website in response to a brand’s Instagram post; while 30 per cent had started following the brand.

The study shows that Thais use Instagram for inspiration, to explore the world and different cultures, to share their travel experiences as well as to discover information and updates on new trends.

The TNS study was commissioned by Facebook and conducted on Instagram users aged 18 to 44, with the statistics based on self-reported data.

 

Rajabhakti Park dominates timelines

Published ธันวาคม 16, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/Rajabhakti-Park-dominates-timelines-30274755.html

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APART from sharing views to mark International Human Rights day on Thursday, social media outlets were also a platform for users to express their views and debate political and social issues.

After last week, when most timelines were flooded with messages and tributes to His Majesty on the occasion of his birthday, timelines this week began heating up with updates on the “Democracy Studies” group’s rally on Monday to question transparency in the construction of Rajabhakti Park. The train compartments that the activists used were removed, while the activists were taken into military custody, before being released later the same day.

British Ambassador Mark Kent (@KentBkk) tweeted: “I had hoped the fact 200 people allowed to demonstrate at the US Embassy might be relaxation on freedom of assembly.”

Also the Network of Academics for Civil Rights issued a statement calling on the military to release the activists and stop threatening them.

Meanwhile, Thammasat University (TU)’s Committee on Students’ Affairs issued a statement saying the group did not represent the university, that not all members were Thammasat students and that they should stop using the campus for their activities.

TU lecturer Yukti Mukdawijitra, on the other hand, hit back, saying this statement showed a pro-military coup stance.

Torsak Jindasuksri, a Thammasat graduate, also pointed out the university did not turn any students ‘yellow’, ‘red’ or members of any other colour-coded group. In fact, he said, many students who once identified with one colour, found themselves sharing ideas with those in other groups.

Torsak’s post was also shared by TU alumni and journalists Thanchy Srithaneadchai and Noppatjak Aim Attanon.

Meanwhile, Greenlight Thailand Facebook page shared a graphic, which showed that more than 5 million lotus leaves would be needed to cover Rajabhakti Park. This was in reference to the Thai saying, that “a dead elephant cannot be covered with a lotus leaf”, or big issues cannot be easily covered up.

Nitiphat Bhandhumachinda wrote on Facebook: “Standing up against corruption is understandable. I’m just wondering where they were when the bad family cheated thousands of millions of baht in the rice [pledging scheme]. No sight.”

Smith Tungkasmit wrote on Facebook: “To brothers and sisters who took the train to Hua Hin yesterday, unless you are over-dramatising, you are being the servants of politicians who want take over power. That will be a vicious cycle … If the military cheats, people like me will punish them with lynching, just as Snow faced in the [Mocking Jay Part 2] movie.”

@Hippoyim tweeted: “Thais have been divided for too long. You should not protect the bad people just because they are your friends. They should be brought to punishment. Unless we accept the truth, the country cannot be in peace. For how long do you want this? Who benefits from dividing Thais?”

While marking International Anti-Corruption Day on Wednesday, many people also referred to PMPrayut Chan-o-cha’s vow to fight corruption.

On the same day, Justice Minister General Paiboon Koomchaya was quoted saying that there were indeed signs of graft in the park project, but that the investigation had yet to be completed.

Other topics doing the rounds on different timelines were related to genetically modified organisms, the country’s celebration of Constitution Day without a permanent charter and the “Bike for Dad” event yesterday.

Love for dads takes over on social media

Published ธันวาคม 16, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/Love-for-dads-takes-over-on-social-media-30274378.html

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DECEMBER 5 is marked as Father’s Day across Thailand, and it is no surprise that this sentiment has taken over on social media outlets.

Many fathers on Facebook have been posting photos and comments about Father’s Day activities at their children’s schools, while many organisations have also joined the celebrations.

Dtac, for instance, posted a photo of its executives and employees wearing a “Bike for Dad” T-shirt to mark His Majesty’s birthday. (https://www.facebook.com/dtac/photos/a.182651037068.168530.182638887068/10153985396292069/?type=3&theater)

Udon Thani Municipality, meanwhile, held an activity in its central sports complex, where some 5,000 residents got together to form the “Bike for Dad” words and logo.

Royal Thai Marine Corps also posed to create the words “December 5, Long Live the King” in Thai at the Royal Thai Marine headquarters in Chon Buri’s Sattahip district.

Meanwhile, sanook.com is inviting people to mark Father’s Day by giving their dads a handmade card and @eduzone is calling on all Thais to post their wishes for His Majesty at eduzones.com/fatherday.

A poster at the well-known Jaytherabbit Facebook page captured the feeling in one sentence: “Every woman may not be a queen to her husband, but she is always a princess to her father”.

Many companies and organisations are also offering special services to mark Father’s Day today.

For instance, @MRT_BMCL is offering free MRT rides to all those who travel with their dad, while @GCC_1111 tweeted that Chiang Mai‘s Royal Park Rajapruek will allow free entry to all those who visit with their dad today.

@webdekd has launched 10 children’s books about fathers at http://www.dek-d.com/writer/39191/, while @kapookdotcom has set up a page (http://fatherday.kapook.com/|post.php) where people can write special messages to their dad.

@SanookNews posted a photo of lights in a building turned on to look like the Thai digit nine, while @llinw tweeted the picture of a building with the word “father” in Thai and a heart created with lights.

Facebook creator Mark Zuckerberg also welcomed his new daughter Max with a touching post: “We are committed to doing our small part to help create this world for all children. We will give 99 per cent of our Facebook shares – currently about $45 billion – during our lives to join many others in improving this world for the next generation.”

He also wrote “A letter to our daughter”, providing details of what he would do, focusing on advancing human potential and promoting equality.

You can see the full letter at: http://www.facebook.com/notes/mark-zuckerberg/a-letter-to-our-daughter/10153375081581634 .

Sheryl Sandberg, Facebook’s chief operating officer, also welcomed the new arrival with: “This is a beautiful letter and an incredible commitment to future generations. Congratulations Mark and Priscilla – this is the start of another amazing chapter in your lives.”

Well-known American journalist Jeff Jarvis responded to Zuckerberg’s post with: “Mazel, Mark! You are building a better world for your child and every child.”

It was a fitting tribute on the occasion of Father’s Day.

 

The day Thai timelines were set alight

Published ธันวาคม 16, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/The-day-Thai-timelines-were-set-alight-30273872.html

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THE LOY KRATHONG tradition may have different meanings for different people, but originally it was meant to be a day of gratitude, respect, worship and forgiveness. This is possibly why many Thai social-media users chose to use this day as a day of reflection.

Many also posted their plans on how they would celebrate the festival before posting photos of where, how and with who they marked the day.

Pictures of beautiful floats, as well as children and adults dressed in traditional attire and images from different sites were shared. Even Liverpool FC joined the fun by posting clips of its players wishing people a happy Loy Krathong.

Plenty of campaigns were also launched before festivities began. The biggest one was to ask people not to let off flying lanterns, as they may be dangerous for planes and may cause fires. Another campaign called on people to be considerate when using fireworks as they can scare pets and annoy others. Pet owners, especially those with dogs, were advised to keep their pets inside and comfort them so they do not flee the house and get lost.

Wilairat Aimaiem wrote on Facebook: “Others may enjoy Loy Krathong, yet I don’t want to do anything else but rush back and play with my dogs. I don’t want them to be scared of the fireworks.”

@yuteesonyu tweeted: “The fireworks remind me of another tweet. It said a woman hid under the table once she heard the sound and others laughed at her, not knowing she came from a southernmost province.”

@aviknowledge, a Twitter account sharing tips about avia?tion, wrote on Wednesday: “Enjoy Loy Krathong Day and please remember not to release the flying lanterns in the areas of flights.”

However, on Thursday it posted that a pilot flying over Chiang Mai reported seeing at least 10 lanterns at the height of 33,000 feet.

Many people also campaigned for the use of natural materials for the floats instead of polystyrene, though @pptv ran a scoop with scientists saying that krathongs made out of bread were very bad for the water as well.

@beaver_ch5, meanwhile, promoted the fest online via loykratong.kapook.com and ecarddesig?nanimation.com, while Facebook user Moo Foo, who was working at night, posted an image of a digital krathong she “floated” online, and said she remembered to touch the mouse to her head before making a wish.

The Friends of the River group also used this opportunity to campaign against the government’s plan to build a Bt14-billion promenade along the Chao Phraya.

Since Loy Krathong this year fell on November 25, which is also International Day for the Elimination of Violence against Women, some social-media users joined the world in posting white ribbons.

Though Facebook users and Tweeters may stop posting about their Loy Krathong celebrations soon, several discussions will continue unabated. They include the many attacks and retaliation taking place across the world, actor Trisadee Sahawong’s fight against dengue fever and the media ethics, not to mention scandals surrounding the Rajabhakti Park project.

Let’s wait and see how things progress ahead of the International Anti-Corruption Day on December 9.

Living a life in this digital world

Published พฤศจิกายน 23, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/Living-a-life-in-this-digital-world-30273433.html

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STUDIES show that Thais are addicted to the Internet, being the heaviest users of social media in Southeast Asia and more attached to their mobiles than anyone else in the Asia-Pacific region.

The average Thai spends 4.2 hours a day connected to the Net on their mobile devices, according to Connected Life, a study conducted by TNS market research firm, which got feedback from more than 60,000 Internet users worldwide. Nearly 96 per cent of the Thai population now own a smartphone, up from 80 per cent last year.

Millennials (aged 16-30) in Thailand prioritise social-media over other forms of media, with 88 per cent accessing it daily. However, this age group is still slow in adopting new buying methods, such as mobile payments, with only 10 per cent ever opting for this. They also continue consuming media through traditional devices, like TV and radio, though a fair bit less than previous generations.

In today’s fragmented media landscape, millennials also rely on different platforms of communication. More than eight in 10 of 16-30 year olds use instant messaging every day and spend up to two hours a day watching video on-demand and TV shows on the Net.

For older Internet-savvy consumers, traditional media habits still hold strong, with the 46-65 age group spending 2.3 hours per day watching TV, reading papers and listening to the radio – half an hour more than the average millennial. However, older consumers have become more of a shifting target as they have started opting for online platforms on a more regular basis. The 46 to 65-year-olds spend up to two hours a day on their phones.

Multi-screening a new norm

Meanwhile, the Facebook CrossMedia Research study conducted by Millward Brown showed that using multiple screens has become a new norm for many.

It also shows that Southeast Asians use several devices, spending up to 173 minutes on smartphones, compared to 147 minutes across the globe; 129 minutes on laptops (108 minutes elsewhere); 97 minutes on tablets (50 minutes elsewhere); and 94 minutes watching TV, versus the global average of 113 minutes.

The study claims that Thais spend more time on Facebook, with 96 per cent of Internet users signed up to the social-media platform. In the region, Thais spend an average of 2 hours and 35 minutes on Facebook a day, to reconnect with old friends and colleagues (78 per cent); to communicate (74 per cent); to share opinions (69 per cent); and to search for brand information (65 per cent).

Worst Internet habits

A recent survey on the “Worst Internet Habits” commissioned by Telenor Group found that most of the Thais surveyed (78 per cent) admit to being “Internet addicts”, which is higher than the regional average of 67 per cent. Also on average, Thais have been found to spend about 5 hours on the Net daily, compared to Singapore at 4.38 hours, Malaysia at 4.18 hours and India at 3.35 hours.

The survey also found the top five most annoying things Thais do on the Net, namely using profanity, spreading false rumours, online game invites, trolling or posting offensive comments in order to elicit angry responses and sharing inappropriate content.

Of course, the users also admitted to posting pictures of food, complaints, sharing content about cats, as well as poor spelling and grammar. Women overall were found to be more likely to post pictures of food, while men were found to be bigger complainers. However, both genders were equally at fault for being negligent of their spelling and grammar.

Happier when taking a break

Denmark’s Happiness Research Institute recently conducted an experiment on Facebook to find out how social media affects the quality of our lives. The study was conducted on 1,095 people in Denmark, who were split into two control groups – those who continued using Facebook as normal and those who were barred from Facebook for an entire week.

After a week they were asked to evaluate their lives again and the result showed those who stayed away from Facebook reported a significantly higher level of life satisfaction, experienced less concentration difficulties and felt they wasted their time less – they were happier!

When crossing the line kills the buzz

Published พฤศจิกายน 21, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/When-crossing-the-line-kills-the-buzz-30272893.html

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IT HAS been another busy week on social media, with many Thais joining the rest of the world in monitoring Myanmar’s historic election on Sunday. However, many timelines were also focused on Tridsadee “Por” Sahawong, who has been in a coma with dengue fever.

Talk on the death of lese-majeste suspect “Mor Yong”, Steve Jobs’ last words, the bidding for fourth-generation telecom licences and whether the Thailand Creative and Design Centre and TK Park will be dissolved all made way for Por’s condition on Tuesday afternoon, after requests for blood donations were widely shared. A few hours later, rumours began doing the rounds that doctors had brought him back from the brink of death when his heart stopped beating.

Timelines were flooded with messages offering support, and his doctors spoke to the press for the first time about his condition on Wednesday.

Kullatip Satararuji wrote: Support for Por’s family … I also want to learn how my family and I can protect ourselves from this type of dengue fever.

Soon after, some media outlets and doctors began posting information on dengue fever to educate people.

@epinephrinerx wrote: If there is high fever and there is no response to a cool sponge, the patient should see the doctor no later than the third day.

Wararak Schoensmaul shared a ThaiPBS photo from Mahidol University’s Associate Professor Supatra Thongrungkiat, with a caption saying that emptying containers of water was not enough, as eggs of Aedes mosquitoes clinging to the containers can live for a year and hatch as soon as there is water. Therefore, it is best to wash the containers properly.

The Drama-Addict page on Facebook warned that dengue fever reaches a dangerous stage when the temperature drops – a point at which a blood test may also give a negative result. Therefore, it said, the sooner the patient sees the doctor, the better.

The focus soon shifted from warnings and returned to the actor, with some media outlets posting photographs of him on life-saving equipment. This was met with condemnation, and some journalists jointly posting photos of themselves with the message “with freedom comes responsibility”.

@fukumoji tweeted: I don’t think the media deserves freedom, as it lacks manners, consideration and ethics. If they don’t know their duty, they don’t deserve to have rights.

@PongJung_SJ: Reporters who tried to interview Tridsadee’s parents were too evil … please be less thirsty for news and be more human.

@tanatpong_nna: Don’t be selfish, don’t see patients as commodity. Use your heart, it’s not just about doing your duty.

@c72b7dbff318414: Sharing the picture of a patient in an emergency room is illegal. Please respect and think of his relatives. #StrongerPor

@dr_mana: Here’s an example – a reporter asked a child of a politician how he felt, and the answer was, “the same as you do when your father dies”.

On Thursday, Pramon Tangtrakulsub wrote: Have some members of the media shifted their focus from the disease already? They now focus on fortune-tellers, [spirit] mediums, people with sixth sense and how to help him recover.

Komson Toom Kaemthong: I’m looking forward to the day Por comes back. I don’t even dare to check out the update.

@eabz1000 tweeted: Every year people die or almost die of dengue fever, but no one cares. A good-looking actor gets the fever, and the whole country is on alert.

Paweena Plangprawat: It is good that people are alert about dengue fever. But could you please use other pictures than those of a mosquito sucking blood until it has a big butt? There are mosquitoes everywhere on my [Facebook] feed.

The changing face of our viewing habits

Published พฤศจิกายน 8, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/national/The-changing-face-of-our-viewing-habits-30272435.html

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Ericsson Consumer Lab recently released the report “‘TV and Media 2015: The Empowered TV and Media Consumer’s Influence”.

The report shows interesting key findings reflecting consumer views and industry sce?narios including the revelation that streamed on-demand content is soaring; millennials prefer the mobile screens; linear TV remains key; finding content is difficult; binge viewing changes the game; and non-believers in tra?ditional pay TV may eventually change their minds.

The report was conducted by qualitative [interviews] and quantitative data collec?tions in 20 countries – Brazil, Canada, China, Colombia, France, Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia, Spain, South Korea, Sweden, Taiwan, Turkey, UK, Ukraine and the US.

Streamed on-demand content is soaring.

Over 50 per cent of consumers state that they watch streamed on-demand video con?tent at least once a day, up from 30 per cent in 2010.

Today, people estimate that they spend six hours a week watching streamed TV series, other programmes and on-demand movies. This has more than doubled since 2011.

Millennials prefer the mobile screens.

Those aged 16-34 spend 53 per cent of all their video viewing time on a smart?phone, a lap?top or a tablet.

Since 2012 the number of consumers across all age groups who watch video on their smartphones has increased by 71 per cent. The average time spent watching videos on mobile devices is up three hours a week compared to 2012.

Linear TV remains key.

The popularity of linear TV remains high, mainly due to its access to premium viewing and live content like sports and its social value.

Linear viewing is linked to age: 82 per cent of 60-69 year olds say they watch linear TV on a daily basis, while only 60 per cent of mil?lennials (those aged 16-34) do so.

The difficulty of finding content.

Half of consumers watching linear TV say they cannot find anything to watch at least once a day. As many as 62 per cent of con?sumers aged 25-34 face this challenge on a daily basis. Consumers feel that recommen?dation features are simply not smart or per?sonal enough.

Binge viewing changes the game.

Bingeing, the watching of multiple episodes of TV and video content in a row, has rapidly become a key part of the TV and media experience.

This habit is prominent among subscrip?tion video-on-demand (S-VOD) users, where 87 per cent binge view at least once a week, compared to 74 per cent of non-S-VOD users.

Non-believers in traditional pay TV may eventually change their minds.

For TV cord-nevers (consumers who have never had a pay TV subscription) it is difficult to understand the value as it is offered today. Long binding times, inflexible packages and high costs and advertising cause 50 per cent to believe they will not pay for it, even in the future.

However, 22 per cent of cord-nevers are already paying for over-the-top content serv?ices, indicating a willingness to pay for sub?scription TV, albeit with a different bundle approach.

The report leads to the new business models.

The emergence of today’s demanding consumers puts new requirements and expectations on the TV and media experi?ence. There are three specific areas that influ?ence a consumer’s service experience: great content, flexibility and a high quality overall experience.

Consumers also wish for a TV/video bun?dle with unlimited mobile data, allowing them to watch content on the go without the risk of running out of data. This is very impor?tant to more than one third of consumers. To aggregate content on top of bundling broad?band, data plans and video makes for a seamless service experience.

Supporting these three areas will be cru?cial when creating the 21st century TV and media offering and bringing it to consumers, the report said.

Shades of grey visible in the selection of heroes

Published พฤศจิกายน 6, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/politics/Shades-of-grey-visible-in-the-selection-of-heroes-30271988.html

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THIS MONTH, most “likes” and “shares” were dedicated to people who have done good deeds, and many social-media users also brought up issues that require discussion.

For instance, the case of the beauty queen Kanita “Mint” Pasang, who comes from a family that collects garbage for a living. A photograph showing her prostrated at the feet of her mother went viral both in Thailand and neighbouring countries.

However, she became the centre of controversy when it was found out that she had lied about her educational background when applying for the beauty contest. She defended herself, saying she wanted to give her prize money to her parents to relieve their burden.

While the beauty contest organiser has decided to let her keep the title and prizes, debate has continued.

@Thai_Talk tweeted: “I don’t agree with the fact that she had to lie about her educational background. I will not oppose it if the prize is rescinded and she is given a scholarship instead. This gives us a chance to look into poor people’s problems.”

@himatako_th: “I think it is necessary to take away her prize if we want to promote honesty and social values. We can be compassionate, but we need to tackle the problem at the root.”

On Facebook, Kornkit Disthan brought up Confucius’s teaching that “gratitude is the master of morality”. Kornkit also cited the story of a Chinese boy being forgiven for stealing oranges, because he wanted to give them to his mother.

On Pantip.com’s web-board, Lovegongli wrote: “I admire the lady for her gratitude. But gratitude and righteousness are not the same thing. I heard news that the contest organiser was heavily criticised for investigating the case, and a lot of social-media users have been supporting the girl. But the fact is, she lied… Most people are grateful, not just the poor.”

I Tried This Name wrote: “Is it fair to those who only completed junior high school? Especially if they are just as capable and beautiful but did not join the contest because they obeyed the rules? Despite the gratitude, despite the poverty, she still lied on purpose. That should have been enough to gauge her morality. The poor do not have the privilege to cheat. If you want to change anything, call for the rules to be changed.”

Mae Pan 026 wrote: “The lie about her educational background was not that serious. She did not lie to apply for a PhD.”

Member Number 2328755 wrote: “Wrong is wrong! But does this have to become a life-and-death issue? Society cannot survive if it is too strict. Rules should be used with judgement.”

Earlier, a photograph of Chulalongkorn University graduate Klanarong Srisakul, wearing an academic gown and prostrating himself at the feet of his father, a garbage truck driver, went viral. Though Klanarong was not part of any controversy, in the eyes of some observers such as Patchara Kerdsiri this photograph reflects problems in Thai society – namely economic and social disparity.

Meanwhile, Mana Treelayapewat’s reaction to the news of Chat Ubonjinda, a fisherman who helped pull a couple of foreign tourists out of a mud bank in Krabi was: “I saw the news of the hero from Krabi coming to Bangkok and meeting with many prominent people in society. I could not help but wonder if Thailand is so thirsty for heroes or if we are consuming heroes as if they are a kind of commodity. It is only proper to admire good people, but be careful about bringing a hero into the capital, turning him into an angel and then discarding him.”

The latest story to go viral was that of 12-year-old Chainarong “Nong Tao” Loymalai, who found and returned a mobile phone to actor Kriangkrai Unhanandana in Sara Buri. The actor posted a comment in admiration of the young boy’s honesty, and this writer can only hope that good deeds become the value of Thai society.

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