All posts tagged CSR

Safety, people and community matter the most to KFC Thailand

Published มกราคม 2, 2016 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



Students show fermented mushroom and salted eggs - the products of their own./KFC Thailand

Students show fermented mushroom and salted eggs – the products of their own./KFC Thailand

A poster at a KFC restuarant, telling customers what the company is doing for the environment./KFC Thailand

A poster at a KFC restuarant, telling customers what the company is doing for the environment./KFC Thailand

Winners of Seven Shoot project at a workshop in the UK./KFC Thailand

Winners of Seven Shoot project at a workshop in the UK./KFC Thailand


STUDENTS at a remote school in Mukdahan recently welcomed a number of volunteers. In the classroom, they were taught about food safety and, out of class, they got their hands dirty in the preservation of locally sourced materials like mushroom and eggs.

Together, they produced much-needed food for the entire school, under a CSR campaign run by KFC Thailand.

Called “KFC Add Hope”, the project was initiated by the company’s headquarters with the main focus on the objective of “Reducing World Hunger”.

It was carried out in various parts of the country with local initiatives. As in other markets, KFC’s Thai operations contribute a sum and raise more from customers through donation boxes at its restaurants.

Parts of the funds raised in Thailand will be donated to the United Nations, and the rest used to finance HRH Princess Maha Chakri Sirindhorn’s school-lunch project and another school-lunch project under World Vision Foundation’s supervision.

Three schools – one each in Mukdahan, Si Sa Ket and Chanthaburi – were picked for the World Vision project this year, involving over 150 volunteering KFC employees.

Anhul Chauhan, an executive of Yum! Restaurants International (Thailand) and KFC’s chief marketing officer, said the project’s objective is to help children in remote areas learn about food nutrition and being able to grow crops to feed themselves.

It was conducted under the programme “Volunteer for Hope”, which promotes KFC employees’ participation as volunteers in their hometowns.

The volunteers have learnt to teach children to live sustainable lives by telling them how to grow crops and eat nutritious food, and have made them happy by organising many fun activities for them.

The most important thing is that KFC employees have learnt to give without expecting to receive anything back. “Under ‘Add Hope’, there are two main focus areas: people and community,” he said.

“We believe in all people and actively invest in coaching and growing the capability of every person in our business. We deliver on our commitment by focusing on these key areas: our culture – How We Win Together, Employer Brand of Choice, Building People Capability, and Associate Wellbeing.

“We are a company with a huge heart and we believe our greatest contribution as a global company is in making food accessible to the less fortunate,” he said, adding that the company is committed to making a difference in the lives of customers, associates, franchisees and their families. Aside from the school-lunch project, the company’s CSR commitments are extended to the sports area with the “Seven Shoot” project.

Initiated in 2009, the project is open to all youth nationwide who can form a seven-person team for a youth football tournament.

This year, a total of 1,052 teams participated in the tournament. Since 2009, over 10,000 teams involving more than 70,000 kids have joined the project.

Chauhan said that both projects had won positive feedback, encouraging the company to continue them next year.

“KFC has learnt from these two community activities we have been implemented that there are many more children out there who need our support. There are many underprivileged children who lack opportunity to have good-quality lives. The ‘Seven Shoot’ project provides them an opportunity to enhance their skills in sports by learning from their friends and professional football players.

“The most important thing is that sport enables children to use their free time wisely and keeps them healthy,” he explained.

Environment also in focus

The focus is also extended to the environment, as the business strives to be a green and responsible company.

The LEED (Leadership in Energy & Environmental Design) stores project has been implemented in phases, to transform all KFC stores across Thailand to LEED outlets. This requires approval from the United States Green Building Council (USGBC), of which Yum! Global is a member.

Green buildings concentrate on the core areas of energy savings, water conservation, site sensitivity, sensible material use, and environments for people.

Yum! has developed a streamlined road map to LEED for its restaurants, called Blueline, which was developed by Yum!’s Global Sustainability department and development partners from around the world, including Australia, China, France, Thailand and the United Kingdom, said the executive.

Projects using the Blueline system are capable of pursuing certification under the LEED rating system. Reducing energy costs is one of its goals. Other benefits will be the usage of green electricity, which will definitely reduce electricity usage nationwide.

This year, 10 KFC stores in Thailand have received LEED certification and another is in the process of certification approval, Chauhan said.

“As a responsible business operator, KFC does it best to give back to society,” he stressed.


Thai cement firm gifts 230 scholarships to Lao students

Published ธันวาคม 25, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



Siam Cement Group (SCG) has awarded scholarships worth over 370 million kip (US$45,450) to outstanding Lao students this academic year, handing out 230 awards under its Sharing the Dream programme.

The company awarded 150 scholarships to students in Vientiane and 80 to students in Thakhaek, Nongbok and Mahaxay districts in Khammuan province.

The scholarships were handed over in Vientiane at a ceremony attended by the Deputy Minister of Education and Sports, Sengdeuan Lachanthaboun.

The scholarship programme targets outstanding secondary level students in selected districts. The programme, which began in the academic year 2012-13, is a collaboration between the Education and Sports Department of the Ministry of Education and Sports, SCG Trading, and Action with Lao Children.

SCG disbursed 200 scholarships last year. The company has awarded 629 scholarships to Lao students over the last four years. In the first year 99 scholarships were awarded while 100 were handed out in the second year to celebrate the 100th anniversary of SCG in Thailand.

Providing better education

This year, 471 students from 40 schools in Vientiane and 442 students from 19 schools in Khammuan province received application forms for the programme, to compete for the 230 scholarships available.

Vice president, regional business of SCG Cement and Building Materials, Aree Chavalitcheewingul, said the programme aims to provide a better education for Asian children and to build a strong pool of human resources. The company hopes to roll out scholarship awards to other regions of Laos.

16-year-old Sengchanh Xayathammavong of Naxaithong Secondary School in Naxaithong district, Vientiane, who was one of the lucky scholarship recipients, said she was delighted to have benefited from the Sharing the Dream programme.

“I will be a dedicated student and try to improve myself so that I have a better future. I would like to become a doctor so that I can take care of people.”

“I hope SCG’s Sharing the Dream programme will bolster education opportunities for Lao children and I’m sure SCG will be there to help their dreams come true,” she added.

Insurer backs students’ marine conservation project

Published ธันวาคม 24, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



ACE INA Overseas Insurance Co recently held a contest called “Enhancing Lives with ACE” in which Thai university and vocational students were invited to make CSR (corporate social responsibility) proposals.

The proposals were to be in line with ACE’s philanthropic support for improving education and health, alleviating poverty and protecting the environment.

This year’s contest offered an enhanced financial-support package totalling Bt300,000 to deliver and manage the deployment of the winning CSR plans. Enhancing Lives with ACE aimed to make real the possibility of creating awareness among the younger generation for social responsibility, with active volunteerism undertaken during the Global Day of Service.

ACE Group in Thailand, comprising its general insurance businesses ACE INA Overseas Insurance and Samaggi Insurance as well as its life-insurance business ACE Life Assurance, participated in a CSR initiative called “Youth Love the Sea” with the Thammasat University students.

“Youth Love the Sea” was the second runner-up in “Enhancing Lives with ACE”. The initiative was part of ACE’s Global Day of Service in which more than 6,000 ACE employees in 50 countries participated in about 250 volunteer projects focused on education, poverty and health and the environment.

Rob Wilkinson, country president of ACE INA Overseas Insurance Co, said ACE was committed to giving back to the communities in which it lived and worked by ensuring that its philanthropic efforts benefit society at large and have a sustainable, positive impact.

“We think it is best to also involve other members of the community. We would like to thank the student team from Thammasat University for pioneering this CSR programme, and are happy to join with them to put ‘Youth Love the Sea’ into practice so quickly at Sattahip,” he said.

Sally O’Hara, country president of ACE Life Assurance, added that support for the environment was a core pillar of ACE’s approach to CSR.

The “Youth Love the Sea” initiative creates awareness among volunteers and staff as to the value of saving the environment and improving coastal scenery.

ACE employees and volunteers worked with students from a high school in Chon Buri province to participate in coral planting, a turtle-conservation workshop and turtle-aquarium cleaning operation to deliver tangible benefits to the marine environment along the Eastern Seaboard.

O’Hara said she trusted that this project, which came from the ideas and actions of the youth, with the support from ACE Group, would benefit society at large and would inspire members of the community to come together to focus on the sustainable conservation of the marine environment.

Nittaya Piriyathamwong, managing director of Samaggi Insurance, said the Global Day of Service offered the opportunity to engage with university and high-school volunteers to deliver real benefit to the marine community.

“A lack of awareness regarding the conservation of marine environments has been a key challenge identified by this CSR project, and so we look forward to being able to do our part to help overcome this challenge in Thailand. There was much collaboration and camaraderie as employees came together as one to conserve our precious marine environment.”

Nestle aims to make Thai kids healthy

Published ธันวาคม 24, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



Audrey Liow, third right, chairwoman and CEO of Nestle Indochina, Nophadol Siwabutr, second right, corporate affairs director of Nestle (Thai), Eugene Chan, right, communications and marketing services director of Nestle (Thai), Sangha Darmaphong, third l

Audrey Liow, third right, chairwoman and CEO of Nestle Indochina, Nophadol Siwabutr, second right, corporate affairs director of Nestle (Thai), Eugene Chan, right, communications and marketing services director of Nestle (Thai), Sangha Darmaphong, third l

Nestle, the multinational nutrition, health and wellness company, has reinforced its commitment to promoting proper nutrition and good health for Thai children by highlighting the achievements of its sustainable “Healthy Thai Kids” programme, which it has run for more than a decade.

The Thai programme is part of the company’s “Healthy Kids Global Programme” to raise nutrition and health knowledge and promote physical activity among school-age children around the world.

Healthy Kids programmes are based on multi-partnership approaches, with the Switzerland-based group working with almost 300 partners worldwide, including national and local governments, NGOs, health nutrition institutes and sport federations.

At the global level, Healthy Kids partners with the EPODE International Network and the International Association of Athletics Federation to support the development of the programme.

As of last month, Nestle was actively working with close to 300 partners to deliver the “Healthy Kids Global Programme” in 80 countries, up from 73 in 2014.

These efforts increase children’s basic knowledge of the importance of nutrition and physical activity, and have reached around 8 million children so far.

The key to the programme’s success is the quality of the expert teams who develop the educational materials and curricula to meet the specific needs of local communities.

The company has developed stricter participation criteria because it knows the programmes work best when children take part regularly.

The company has also improved the way it evaluates their impact and will focus on ensuring that the programmes positively highlight nutrition and health knowledge, attitude and behaviour of the children.

In Thailand, Kanokthip Prinyarnussorn, corporate communication and PR group manager at Nestle (Thai) and the programme leader, said that food and nutrition play a key role in improving the health and well-being of people of all ages.

Changing lifestyles leads Thai people towards developing inappropriate eating habits. They do not eat enough fruits and vegetables and prefer food with too much salt, sugar and fat, while they also exercise less, she said, adding that this results in many chronic health conditions, often referred to as ‘lifestyle diseases’.

Nestle believes in the importance of establishing the right foundation for good health at a young age by promoting health and nutrition knowledge and encourage children to be physically active, which will enhance a child’s physical, emotional and cognitive growth.

Research on children’s health shows that Thai children have the risks of both insufficient nutrient intake and a significant increase of overweight.

In 2004, Nestle, in collaboration with the Health Department, the Food and Drug Administration, the Public Health Ministry and the Office of Basic Education Commission, launched the “Healthy Thai Kids” programme to drive a health-promotion mission.

It aims to raise awareness and provide education about nutrition and healthy living among key influencers such as parents, teachers and communities, who play a major role in promoting good nutrition, health and wellness for children, she explained.

Under this collaboration, Nestle has developed ‘edutainment’ materials covering nutrition and exercise that are fun and easy for schoolchildren aged six to 12 to understand.

The materials feature concepts such as Read the label; Adjust your behaviour to eat five food groups (especially more fruits and vegetables); Move your body to burn what you eat; and Avoid food that is too salty, oily or sweet.

Children are encouraged to change their habits and make their daily routines healthier.

Nestle has continually rolled out activities to enhance the programme, such as teacher seminars, “Healthy Thai Kids Day” and the “Winning Good Health Within 8 Weeks Mission” among 150 participating schools.

The programme has carried out pre- and post-activity tests to measure children’s attitudes and behaviours.

The key success is that many now know and understand more about proper eating. Most importantly, these children have made positive changes to their eating habits, consuming less salt, sugar and oils, and eating a greater variety of vegetables, said Kanokthip.

Over the past 10 years, Nestle Thailand has donated 23,000 sets of teaching materials to more than 13,000 schools and reached over 1.6 million school children nationwide through the “Healthy Thai Kids” programme.

It has become a role model of health promotion under the “Nestle Global Healthy Kids Programme”, which aims to increase nutrition and health knowledge and promote physical activity to school-age children worldwide, including in the Americas, Europe, Africa, Asia-Pacific and Australia.

Last week, Nestle reinforced its commitment to promoting proper nutrition and good health for Thai children by highlighting the achievements of its sustainable “Healthy Thai Kids” programme.

At a seminar titled “Nestle Joins Forces to Enable Good Nutrition and Good Health for Thai Kids” – held to celebrate the auspicious occasion of Her Royal Highness Princess Maha Chakri Sirindhorn’s fifth-circle birthday – a Nestle booth featured various edutainment activities such as the “Healthy Thai Kids” programme, “Healthy Family Caravan” and school sports activities to promote a balanced diet and active lifestyles and how to read a nutrition label to make informed choices.

The event took place on the fifth floor of the Royal Siam Paragon shopping mall.

“Nestle is committed to continuously develop tasty and nutritious food and beverage products, together with providing knowledge and understanding about balanced diet and healthy lifestyles. This reflects Nestle’s commitment in ‘Good Food, Good Life’ to improve health and quality of life for all Thai consumers,” said Kanokthip.

Pranda Group applauded for policy towards the disabled

Published ตุลาคม 26, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



Pranda Group is among few Thai companies selected for the award “Disability Matters 2015: Asia-Pacific – Workforce Category” this year.

Founded in 1973, Pranda Group said it had the policies to promote and create career opportunities for people with disabilities. According to the statement from the listed jewellery-manufacturing company, it has employed more than 37 disabled employees, accounting for 60:1 which was higher than the required law of 100:1.

“These employees are now working in management level, supporting units and production units and being offered equal treatment in benefits and welfare. As most of the disabled employees are hearing-impaired, the company provides training for regular employees to develop communication skills in sign language with more than 100 employees participating, which could increase the effectiveness in workplace communication,” the company said.

It has also established long-term cooperation with schools and institutions for the disabled, providing training classes and study trips concerning jewellery manufacturing, granting learning equipment to support future careers in jewellery industry and inviting experienced guest speakers in jewellery production to share knowledge and experiences.

The company has been in collaboration with various institutions in Thailand such as Khanchanapisek Royal Goldsmith College and Ratchasuda College, the school for the deaf in Nakhon Pathom and Kanchanaburi Province, Nakornluang Polytechnic College and the Art for All Foundation to support the disability concerns.

KTC and KTB organise activity for kids

Published ตุลาคม 25, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



KTC (Krungthai Card) and Krungthai Bank, recently introduced the “KTC share their love to kids with knowledge” a workshop called at a Bangkok school to promote saving among students.

More than 100 Grade 5 and 6 students at Wat Phasee School in Wattana district participated in the workshop and learned the benefits of saving up for their future.


CSR briefs

Published กันยายน 20, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



Dow’s Habitat home for needy families

Dow Thailand Group’s volunteer team recently painted the 26th house under its Habitat for Humanity project before it hands it over to the underprivileged family of Pornpimon Mahajindamontree next month.

Led by Jittima Deeprasertwong, production leader of synthetic latex emulsion, acrylic emulsion, and poly-acrylic acid plants, the team joined hands in Rayong with Berger Paints (Thailand), providing home painting products to give a colourful atmosphere to the neighbourhood.

It has been 10 years of a long-standing partnership between Dow Thailand Group and Habitat for Humanity Thailand in building safe, affordable and sustainable homes. Dow’s partnership with Habitat aligns with many of Dow’s 2015 sustainability goals, including energy efficiency, community success and local protection of human health and the environment.

EXIM’s laptop gift to stimulate students

Thailand has announced a plan to become a digital economy, but how can this vision be supported when some schools do not have computers?

Seeing the need, Export-Import Bank of Thailand (EXIM Thailand) recently donated laptop computers to Banbungfang School in Uthai Thani.

The donation was part of EXIM Thailand’s corporate social responsibility programme to promote educational and learning opportunities.

Smiles all round as water project eases lives of Chiang Rai villagers

Published กันยายน 20, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



Boon Rawd Brewery

Boon Rawd Brewery

The smiles on the faces of Lisu hilltribe people in Chiang Rai’s Muang district, when mentioning the newly installed water pipeline distribution system from the local mountain, were not just expressions of happiness, but also of great relief from past hardship.

The pipeline system constructed at the Dusit Technical Border Patrol Police School in Tambon Huai Chom Phu has been welcomed as an aid in times of water shortage, a major problem that the residents and students have endured for years.

Lisu villager Itsama Tamee told The Nation that she was happy that they would no longer need to walk 10 kilometres to access water.

“From now on, I can be sure that I will have more than enough water to use in my household and for my farming,” she said, commenting about the system that replaced the old, unreliable and poorer-built tap-water system.

Many locals, including the schoolchildren, expressed similar opinions about how the project would benefit the community, such as by functioning as a more efficient and sustainable water-supply network for agriculture and livestock.

The construction was jointly organised by Boon Rawd Brewery’s Singha Asa volunteers group, the Phraya Bhirom Bhakdi Foundation and Mae Fah Luang University.

Besides the Dusit Technical Border Patrol Police School, the project will also soon equip another 17 remote schools under the Border Patrol Police’s care with pipeline distribution systems.

These 18 Chiang Rai schools are all part of the HRH Princess Maha Chakri Sirindhorn-initiated rural children and youth development project, which also includes activities like growing vegetables and raising animals for school lunches.

Construction of the new water system at Huai Chom Phu took three days to complete at the end of last month and was partaken in by over 50 volunteers, most of them Mae Fah Luang University students.

In order to create a shorter path for water from the high mountain to the school and village below, the volunteers diligently lined up and installed the PVC pipes, while also crosschecking for any flaws in the pipework.

A Mae Fah Luang student from Greece, Stella Gkovesi, said she was excited about taking part in this volunteer activity.

“I’m really happy to help bring water to the school and village people who had endured difficulties in life. I think it’s a good experience to do this, and I believe that people with more privilege should be helping other people who are deprived of some basic needs.”

Gkovesi added that, although she did not get to talk much with the villagers due to the language barrier, she could feel the gentle kindness of the local people.

“They have been helpful and made us feel welcome in many ways, such as providing us with delicious dishes,” she said.

“This camp has made me enthusiastic to participate in other volunteer activities. There is another project to build a school soon, next January, so I hope that I can join it. For those who are interested in joining volunteer camps, I urge you not to hesitate.

“Not only does it reward you with unforgettable experiences, but it also gives you pride and a better attitude towards working with others from different backgrounds,” she explained.

Another Mae Fah Luang student, Paveesuda Tasingkum, said: “I usually like to do outdoor activities to balance my life in a relaxing and energising way. Partaking in the Singha camp is no exception. I think it is necessary for people who are more privileged in their lives to assist those are in need and crying out for help.”

“The most challenging part during this camp is the process of digging in hard ground to lay down pipeline, but with the help of these kind-hearted villagers, such difficulty has been made a lot easier,” she said, adding that the camp was one of the best experiences of her life.

Bosch lends a hand to Hand to Hand Foundation

Published กันยายน 4, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



Bosch recently offered direct financial support and essential necessities to the Pattaya-based Hand to Hand Foundation to support youth shelters, education, medical care and daily allowances for orphans and other underprivileged children in the Pattaya area.

More than 20 Bosch associates, led by Joseph Hong, managing director of Bosch in Thailand, volunteered at the Hand to Hand Foundation to reinforce the company’s long-standing community outreach initiatives.

The assumption of responsibility for society and future generations has a long tradition at Bosch. In the early days of the company, founder Robert Bosch pioneered the launch of welfare programmes for associates and their families; in non-business areas, too, he played an active philanthropic role.

Today, the Robert Bosch Foundation promotes health care, welfare, education and training, art, culture, and science. Combining the pursuit of economic objectives while considering social and environmental factors is a priority at Bosch. It accepts that its actions must accord with the interests of society and places its products and services in the interests of the safety of people, the economic use of resources and environmental sustainability.

Based in Pattaya, the Hand to Hand Foundation seeks to protect children who are marginalised regardless of their race, age or religion by providing services such as helping them acquire legal documentation as well as food, clothing and education, including scholarship and medical care.

Hand to Hand’s pre-school currently has 46 registered children and 54 children are enrolled in advanced schooling under scholarship programmes. Its children’s club has on average 70 children on weekends and prison visits were recently extended from one day a week to three. Hand to Hand continues to be very active in educating students about Internet safety and helping local municipalities prepare child protection policies.

Bangkok students raise funds for water wells

Published สิงหาคม 19, 2015 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation



Students at the Early Years Foundation Stage at Bangkok Prep contributed to a worthy cause by creating themed artwork inspired by their end-of-year school production, “Twins in the Hood”.

Canvases, hand-made necklaces and imprint bags were auctioned in a silent art auction organised by Isla Gordon, a reception teacher, raising over Bt36,000 towards building a well for the villagers at Ban Rom Klao Sahamt, in Tak province.

The village community faces a constant problem with water supply.

Its residents, especially the poor and elderly, have to buy water for six months during the dry season, which costs them everything – and often they cannot afford it. Building a well that would pump the water from the nearby mountains would drastically change the lives of the people of Ban Rom Klao Sahamt village.

“It is amazing to see that the children can take part in such a beautiful project.

“As a parent, I am happy to be able to help improve so many people’s lives for a cause that feels very close to the school’s community,” said a Bangkok Prep parent.

The cost for drilling a well is around Bt150,000-Bt200,000. Villages in Thailand’s rural areas often struggle for a better water supply.

%d bloggers like this: